We cover proven strategies and proper execution to help you achieve your marketing goals. ![]() The Cypress North team shares articles to help you tackle common challenges, gain industry insight, and stay up-to-date on company news.ĭive deep into digital marketing topics with our expert guides. We let the data make the decisions for us, and we can help your business do the same.įrom B2B to DTC, run profitable campaigns across a variety of industries & products. We create meaningful content to help your brand communicate, inform, and tell a story. Through marketing automation to PPC and more, we build strong sales pipelines. We’ll create a holistic, above-the-board SEO strategy that will meet your specific needs. If you’re looking for an easy win to drive more engagement for each ad, then you can't go wrong with adding a few callout extensions to your ads ASAP.Our quantitive approach to PPC focuses on delivering a positive ROI to clients. Simple as that.”Ĭallout extensions are the perfect addition to any ad group running in Google Ads because they can only improve the visibility and value of your ads – thus improving your quality score. “Whether it’s marketing, advertising, sales, search network, display network, shopping, or video, you can build the list till Kingdom Come – impressing users impresses Google on any platform. As I’ve been quoted before, when it comes to Google: ![]() And we all know that’s what Google really wants. Plus, we all know that the more view sand clicks your ads generate, the more money Google makes itself. Google has said multiple times that they want to show the most relevant and valuable information to their users, so you can get the upper hand by filling out callout extensions for all or your Google Ads campaigns. Google is always updating its algorithm, and you can bet that they’ll consider ads that include callout extensions when choosing which ads to display at the top of each page. You can take a look at a strong example in the screenshot below: These callouts provide searchers with additional information about your company, products, and services to help drive qualified traffic to your site. You can also use Google Callout Extensions to highlight the features and benefits of your products or services without taking up the character limit allowed in the original copy of your PPC ads.
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